About Us

GreenRock Capital is a team of veterans from healthcare, commercial real estate, C-PACE and capital markets. GreenRock provides healthcare and commercial real estate owners with a new form of low-cost capital for development, value-add and recapitalization projects. The company is committed to providing clients with tailored solutions that exceed their expectations.

Our Commitments

  1. Provide outstanding client experience.
  2. Conduct our business with integrity, accountability, trust and respect.
  3. Making contributions to and supporting the communities we serve.


Chris Robbins - Managing Principal

Chris' previous experience includes managing director at a leading provider of C-PACE capital, and partner at Appian Capital, a mezzanine capital provider.

Additionally, Chris has held executive positions throughout the finance and real estate industries, leading capital strategy, business development and origination efforts.

Chris currently serves on the board of PACENation, on the executive committee of the Northern California Real Estate and Construction Council of City of Hope and participates on the ULI Redevelopment and Reuse Council.

Chris earned his B.A. from Trinity College in Hartford, CT.

email: crobbins@greenrockhc.com

Joe Euphrat - Managing Principal

Prior to GreenRock, Joe was an early partner and senior executive at one of the country’s leading providers of C-PACE capital to commercial property owners. His early experience included 25 years in healthcare finance and real estate, initially with E.F. Hutton and Lehman Brothers, where he advised hospitals and health systems on capital planning, strategy and tax-exempt bond financings. Later he led the U.S. Western region healthcare capital markets for JLL. Joe is on the board of directors and chair of the finance committee for the Marin Health Medical Center in the San Francisco Bay Area. He is a graduate of the Haas School of Business at the University of California, Berkeley.

email: jeuphrat@greenrockhc.com

Wilson Cheng - Principal

Wilson has a wide range of experience managing the accounting, operations, and compliance of financial services firms. Wilson’s 20+ years in the industry includes serving as the CFO/CCO at Fort Baker Capital Management, CFO of Tradewinds Investment, CFO at EcoAlpha Capital, Controller at Watershed Asset Management and Senior Accountant at EisnerAmper (formerly Harb, Levy & Weiland).

Wilson is a member of American Institute of Certified Public Accountants (AICPA) and a CFA Charterholder, with a B.A. in Architecture from ShenZhen University and an M.B.A. in International Business from San Francisco State University.

email: wcheng@greenrockhc.com

Mitch Creem - Principal

Mitch is a seasoned healthcare executive, serving in leadership positions for over 30 years at prominent hospitals and health systems.

His vast experience includes serving as CEO of Verity Healthcare and Keck Medicine of USC, CFO of UCLA Health Sciences and Apollo Medical Holdings (AMEH), Beth Israel Deaconess Medical Center, Tufts Medical Center and was a manager at PwC.

Mitch earned his B.S. from Boston University and M.H.A. from Duke University.

email: mcreem@greenrockhc.com

Michael Lincoln - Principal

Mike has a deep background in capital formation, financial services, and healthcare real estate.

Over more than 30 years he has held leadership roles at Bank of America, GE Healthcare Financial Services, Lillibridge Healthcare Services (Ventas, Inc.) and SunTrust Robinson Humphrey.

Mike is a registered securities representative and holds FINRA Series 7, 79, 63 and 24 licenses. He currently serves on the Board of Directors and member of the Finance Committee of Skokie, IL based Presbyterian Homes.

Mike graduated from Colorado College with a B.A.  in Political Science and earned his MBA from the Kellogg School of Management at Northwestern University.

email: mlincoln@greenrockhc.com

Lisa has decades of experience in corporate communications and marketing management with commercial real estate organizations including Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR, ALM and Connect Media.

In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces.

Lisa has a master’s degree in mass communications from San Jose State University.

email: lbrown@greenrockhc.com

GreenRock delivers groundbreaking Green Capital financing that supports healthier buildings and ESG goals.

Contact Us

Discover PACE Solutions


We assembled a seasoned team of healthcare executives and advisors who understand your business, to create H-PACE , the first PACE solution solely for the healthcare sector.

Learn More


We utilize commercial property assessed clean energy (C-PACE) to finance efficient and renewable energy improvements on your commercial property.

Learn More


As pioneers of the PACE process since its inception in 2013, our PACE360™  program provides a roadmap to successful financing.

Learn More