February 16, 2022

Veteran CRE Communications Pro Lisa Brown Joins GreenRock as Marketing Director

LARKSPUR, Calif. – February 16, 2022 – Veteran commercial real estate communications professional Lisa Brown recently joined GreenRock Capital LLC (GreenRock) as its marketing director. She joins the firm from Connect Media where she covered commercial real estate topics spanning the western half of the country.

Brown brings several decades of experience in corporate communications and marketing management with organizations including Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In addition to the corporate and nonprofit worlds, she has worked in both startup and university settings.

“We are very fortunate to have such a seasoned industry professional as Lisa Brown on the GreenRock team,” said Chris Robbins, managing principal of GreenRock. “She brings a wealth of experience from a corporate and association standpoint, and is very well respected in the industry."


This hiring comes on the heels of GreenRock’s latest financings, specifically, a $103 million C-PACE funding transaction for Chinese Hospital in San Francisco last month. The Chinese Hospital deal was the largest single commercial PACE transaction in PACE industry history, and the first to combine both taxable and tax-exempt financing in the same transaction. GreenRock closed numerous transactions within the past nine months which have set the stage for ongoing deal flow as the year unfolds. Combining these financings, the firm’s closings total north of $150 million.

C-PACE is a financing mechanism that allows owners and developers of commercial and healthcare properties to access low-cost, long-term financing for efficient building improvements including seismic and other resiliency measures. The financing is repaid through a property assessment payment paid through the term of financing.

About GreenRock Capital LLC


GreenRock Capital LLC is a team of veterans from healthcare, commercial real estate, C-PACE and capital markets, providing best-in-class C-PACE financing to their clients. GreenRock’s C-PACE solutions enable healthcare and commercial real estate owners to gain access to low-cost capital, create healthier environments, and meet environmental, social and governance (ESG) goals. GreenRock principals have closed more than $300 million of C-PACE financing to date. GreenRock is also the sole provider of H-PACE™, a PACE solution solely for the healthcare sector. Contact either Joe Euphrat, jeuphrat@greenrockhc.com, or Chris Robbins, crobbins@greenrockhc.com, for more information.